- Ad Account Agency
- A provider that helps paid media teams get and manage ad account access.
- Facebook Ad Account Agency
- A partner that works on Meta Business Manager access, Facebook ad accounts and related setup.
- TikTok Ad Account Agency
- A partner that works on TikTok Business Center seats, TikTok ad accounts and launch support.
- Business Manager
- Meta's workspace for ad accounts, pages, pixels, people and permissions.
- Business Center
- TikTok's workspace for advertisers, assets, users and account permissions.
- Pixel Sharing
- Giving a new account access to an existing tracking pixel so campaigns keep conversion data.
- Spend Limit
- A platform or account-level ceiling that controls how much budget can run.
- Replacement Window
- The promised time to provide another account if the current account is restricted.
- Creative Review
- A review of ad copy, claims, landing pages and offer category before launch.
- Agency Seat
- User access inside an agency-owned or agency-managed account structure.
- Billing Cadence
- How often account access, fees or media spend are charged and reconciled.
- Launch Brief
- The platform, vertical, offer, tracking and budget details needed before account handoff.